PDF Brand Vision Archetypes Creating Brands With Meaning (NMSBA) (Volume 2)
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. PDF Brand Vision Archetypes Creating Brands With Meaning (NMSBA) (Volume 2), this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2016-03-17
Released on:
Original language: English
The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO’s local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.
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